Work
That Drove Business Impact
Led Mumzworld’s End-to-End Product Transformation
Transformed a rapidly growing eCommerce platform into a scalable product ecosystem through product vision, design systems, and cross-functional leadership.
+8%
Add to Cart
~25%
Checkout Uplift
32%
CTR to PDP
2.4x
Onboard Uplift
100%
DS Adoption
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Built a Self-Serve Ad Banner Platform for Talabat
Turning a manual banner creation and approval process into a scalable self-serve experience for partners.
Workflow Transformation
Service Blueprint
B2B Platform
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Built a 0→1 Childcare Booking Service for Mumzworld
Helped Mumzworld expand beyond eCommerce into trusted family services by designing an end-to-end childcare booking experience that enables parents to discover, compare, & confidently book verified babysitters.
AED 195K+
Revenue Generated
~2%
New Acquisition
2 Months
From Launch
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Reimagined Mumzworld’s Gift Registry Experience
Gift Registry was one of the strategic initiatives within the Apps 2.0 transformation, helping Mumzworld evolve beyond shopping into a celebration platform that increase engagement and gifting opportunities.
Experience Redesign
Emotional UX
Platform Evolution
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Built a 0→1 Fleet Planning SaaS Platform for Swvl
Turning complex fleet planning workflows into one connected experience for planners to analyse, simulate and make faster decisions.
0→1 Product
B2B SaaS
Complex Systems
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